Case Studies – Openpoint

Expanding event reach through targeted content and strategic awareness, planned around who the festival needed in the room.

2×Audience growth1.6M+People reached

+Actual audience increase to 200% of previous year +Manage contents to reach out to target audience and attract them to the event +Expanded our reach to over 1.6 million people this year

“Openpoint helped us reach the right audience with a much more strategic approach to content and advertising. The campaign significantly expanded our reach and helped us achieve 2x audience growth compared with the previous year.”
Thailand Book Festival · Event / Publishing Industry

Bowers

A full campaign rebuild that turned spend into enquiries, testing creative until the cost per click fell away.

8.9×More link clicks−92.5%Cost per click

+79.6K total users reached, 79.9K total engagements generated +1,236 total link clicks and 330 messages generated +Cost per click down from ฿119.54 to ฿8.92

“Openpoint helped us turn our advertising into measurable business results. We saw stronger engagement, more enquiries and clicks, while significantly reducing our cost per click throughout the campaign.”
Bowers · Business Management Platform

Always-on awareness across a full year, with re-branding storytelling, marketplace campaigns and a process the in-house team could run.

+28.57%Increase in sales+30%New customers

+Constant awareness maintained throughout the one-year period +Sales created in marketplaces, plus a campaign to clear dead stock +Re-branding storytelling and a working process for the marketing team

“Working with Openpoint gave us a clearer direction for both our brand and marketing. Their campaigns helped us maintain consistent awareness, attract new customers and generate stronger sales across our channels.”
RAINBOU · Fashion & Lifestyle Brand

Search content built to rank, aimed at health-focused individuals, parents and those considering ICSI programs.

+20%New customers+20%Increase in sales

+Google SEO content developed to improve search rankings and visibility +Distinct brand key communication against other providers +Constant awareness maintained throughout the six-month period

“Openpoint helped us communicate our services to the right audience more effectively. Their advertising strategy strengthened our ongoing awareness while contributing to growth in both new customers and sales.”
Vejthani Hospital · Healthcare / Fertility Center

20+ brands and organizations since 2017.