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Brand Strategy & Identity.
Know exactly what you stand for, and say it consistently.
We define the brand direction, positioning and identity system, so the business knows what it stands for, who it serves, and how it should look and sound at every touchpoint.
What this service covers
Direction first, then the system that expresses it. Each part below can run as its own piece of work or as one sequence.
Brand & business review
+Current brand, category and audience review
+Competitor reference review
+Gap analysis against the business goal
+Direction recommendation before execution
Brand strategy
+Positioning and value proposition
+Target audience definition
+Brand personality and differentiation
+Priority messages by audience
Brand messaging
+Brand story and short description
+Tone of voice
+Key messages and proof points
+Message order for campaigns and sales
Identity & collateral
+Logo, type, colour and layout systems
+Brand collateral direction
+Social and website direction
+Brand guideline PDF the team can build from
Not sure what your brand stands for yet?
Tell us where the business is today and where you want it to go. We will come back with a direction, not a template.
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